• The USM News Roundup: Latest Social Media News

    Facebook social logins. Why Middle East prefers WhatsApp to facebook. Opt in rates for push notifications drop. And social video continues to flourish.

  • Inside Vine

    Video has become the content of choice across the social media space. Vine founded short looping video, but can Vine survive against Instagram?

  • Measuring Matters

    New research that focuses on Irish marketers speaks volumes about how all corporations need to enhance their use of measurement and tracking across all their social media activity.

  • That Was the Year That Was

    As 2014 comes to a close, how has corporate social media developed over the last year?