Brand Management
David Howell, (Jan 14, 2024)
The latest research from Pew reveals that social media continues to expand its influence.
Liam Dowd, (Jan 14, 2024)
Why personalisation will dominate social media in 2015. Facebook’s lead with none profit organisations and multiple social media usage.
Liam Dowd, (Jan 7, 2024)
Find out which articles generated the most interest among our global readership in the past year
adaptive, (Jan 7, 2024)
Reaching consumers via social media means understanding how their social activity is just one component of shopping behaviour.
adaptive, (Jan 7, 2024)
Content is king they say, but the latest benchmarking report suggests social media continues to be a difficult space to understand.
Liam Dowd, (Jan 7, 2024)
Why email ranks top with Internet users not social media. Reddit reports record breaking year and how major industry post on Facebook.
adaptive, (Dec 17, 2023)
As 2014 comes to a close, how has corporate social media developed over the last year?
adaptive, (Dec 17, 2023)
Finding the right niche networks for your corporation needs careful planning and foresight
Liam Dowd, (Dec 17, 2023)
Why social media networks are under attack. US digital media snapshot for 2015, and digital marketing trends for next year.
adaptive, (Dec 10, 2023)
Engage with customers in their specialised spaces to build richer brand relationships and loyalty
adaptive, (Dec 10, 2023)
With 2015 approaching, what trends, channels and opportunities should corporations have on their roadmaps?
Liam Dowd, (Dec 10, 2023)
Which video ad tops the charts this year? Social advertising growth and the power of video ads now autoplaying on Facebook
adaptive, (Dec 3, 2023)
Niche social networks look set to be the next social space where brands can engage with customers
David Howell, (Dec 3, 2023)
New research hints that Facebook’s dominance is shifting and that Facebook users are shunning overt marketing messages
Liam Dowd, (Dec 3, 2023)
How social are marketers? The top-50 Klout retailers. Visual marketing across Pinterest and how to develop internal social communications across your corporation.
Liam Dowd, (Nov 26, 2023)
Why entertaining social content sells. How McDonalds is an expert social business and how does your corporation know its social media activity is successful?
adaptive, (Nov 26, 2023)
With just 19% social sharing occurring on Facebook, understanding and cultivating dark social channels can deliver massive rewards
Tamsin Oxford, (Nov 26, 2023)
Just like the corporation, the CEO is a brand and must engage on the right platforms in order for communication to be effective
Mark Kersteen, (Nov 24, 2023)
Incite Summit: East has blown through Midtown like the most informative two-day run of a Broadway play the city has ever seen. Even if you missed it, we’ll have plenty of information and insight for you to mull over.
kate, (Nov 21, 2023)
Below you'll find the key tweets from the Incite Summit: Europe (Nov. 18-19, 2014 in Europe) If you're interested in learning more about the Incite...