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Hi all, Hope everyone is well? Our pick of the latest news this week includes... Low engagement on Facebook [D]eveloping a metric for your business’ Facebook page is still proving problem...
[A]ccording to IABC UK, more creative content is the most effective way to get customers tointeract and participate within the social media environment. But how to define what creativity means, in ...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Corporate users remain anti-social [N]ew research just out from Satmetrix, the Net Promoter has indicate...
[M]any companies are jumping onto social media as an additional way of marketing their products. But many are finding there’s a world of difference between setting up a Facebook page and getting ...
Some of the leading executives working in social media and marketing for big brands today are currently judging the first ever Useful Social Media Awards - a celebration of corporate social media b...
Hi all, Hope everyone is well? The news across the social web this week… Mobile dominates social media access [A] new infographic from DMA adds more weight to the debated regarding which ...
Sue Kwon, Director of Social and Digital Content Strategy at Gap Inc was recently interviewed by Nick Johnson at Useful Social Media's Reputation Preservation and Crisis Communications Summit in Ne...
Connect with Facebook to download an exclusive interview with Frank Eliason, Senior VP of Social Media at financial services giant, Citi. Frank made waves in the world of corporate social media ...
Over 200 senior corporate executives will gather in New York on June 13 - 14 to discuss the impact of social media on marketing, communications, commerce and future business strategy. May 25 201...
[W]ith ad spaces now available on all the major social media networks, do we know whether an ad on Facebook is more valuable than one on Google. Or even how do the social media ad spaces compare to...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… GM drops Facebook ads [F]acebook may be in the limelight because of its IPO, but according to reports in...
[W]ho should own social media? As social matures further, what is social expertise going to look like within business? Should we be looking at a specific social media department? Or will social sim...
Hello everyone, It gives us great pleasure to reveal the shortlisted companies for the first Useful Social Media Awards - held in conjunction with our Corporate Social Media Summit New York. ...
Plenty of activity across the social web this week… Ford and General Motors Twitter showdown [T]he latest showdown on the Econsultancy website pits two behemoths of the motor industry against e...
[I]s it really possible to take social media interaction beyond a numbers game and put a real value on social-media interaction such as a Tweet, like, or share? For many businesses, the answer is i...
Over 200 corporate executives will gather in New York on June 13 - 14 to discuss how to incorporate social media into digital marketing - and broader business - strategy. Social media has had an...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… How brands are using Facebook [F]acebook recently rolled out its new Timeline layout and also now have a...
[K]LM Royal Dutch Airlines was founded on 7 October, 1919 to serve the Netherlands and its colonies. KLM is today the oldest airline still operating under its original name. KLM has been part of th...
In this slideshow taken from the Corporate Social Media Summit in New York in 2011, Chris Baccus takes us through how AT & T use data to drive a better social strategy. The presentati...
Connect via Facebook to download an exclusive interview with Linda Rutherford, who is responsible for Southwest Airlines' PR and communications teams. Linda discusses how Southwest Airlines use ...