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In the run-up to the release of the 2012 State of Corporate Social Media briefing, we will be publishing a series of selected highlights from the document. To find out more about the State of Corpo...
Hi everyone, I'm in the midst of writing up this year's State of Corporate Social Media briefing. One of the questions we ask is "Which 3 companies are best at using social media?". I've just...
Hi everyone, When we started Useful Social Media in late 2009, we did so in response to a gap in the market. After I started looking around at the opportunities companies had to learn social med...
This week we give you 9 key tips to make your Twitter account more engaging, insight on Ford's efforts to deliver better customer service over social media, M&S's foray into smart TV...
Hi all, Hope everyone is well? Plenty of news across the social web this week… LinkedIn and Twitter ad revenue will slow [A]ccording to a new report from eMarketer, the ad revenues of two...
A PR agency can deliver 50,000 new Facebook ‘likes’ but where did those potential customers come from? Can they be qualified? And can corporations base their marketing on this data? [F]acebo...
Hi all, Hope everyone is well? We've moved our weekly update and will be posting on a Wednesday from now on. So, onto the social news and analysis of the week! Tech companies need to be more...
The days of anything goes within the social media space are gone. Regulation and legislation now have a profound influence on your company’s social media policyIn the 1990s and early part of ...Premium`
Once considered commercial suicide, commerce on Facebook is becoming well established and could be your company’s most lucrative sales channel It’s a cliché, of course, but the speed with w...
Establishing that social media is good for contacting many customers en masse is easy. It can catch a lot of people and its appeal is broad. Except when it isn’t. Many businesses are finding t...
Hi all, Hope everyone is well? Your news update across the social web this week… Social media proliferation out of control in corporations [A] report just out from Jeremiah Owyang of the ...
Hi all, Hope everyone is well, and Happy New Year! Lots of activity in social media this week to get the Olympic year started… Teen tech users still like face-to-face contact [I]f your bu...
Spotting a trend and then leveraging it for a marketing or promotional campaign can deliver powerful commercial advantages to corporations. But how do you spot a trend? And how should your business...
Organisations can often focus obsessively on their KPIs. The success or failure of an initiative is determined by progress against one or more established indicators. But social media has lain wast...
Hi all, Hope everyone is well? Plenty of activity across the social web this week… Social media recommendations lead to purchases A new report that has also been turned into a great i...
ROI has been one of the major focus points when organisations attempt to measure the success of their social media activity, but can traditional ROI measures offer reliable metrics in the social sp...
Using social media isn’t enough; effective use is what counts. But how do you know if you’re being effective? Analytics. There are dozens of social media analytics applications that will help y...
Pioneered by Amazon and now adopted by every online retailer, reviews and recommendations have become a familiar sight right across the Internet. With Facebook removing its reviews tab, how should ...
Thanks to the rise of social networks, companies can now actually measure their reputation and the sentiments towards them without doing any hard empirical research. Which tools can do this? And ho...
What is Gamification? So what is gamification? It is a question that increasingly being asked by marketers around the world. Is it just ‘buzz’ word that’s fashionable for the time being, or ...