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JBarrett, (Aug 16, 2024)
WeWork, Fifth Third Bank and Good Eggs share how to Create personalized digital product experiences through a deeper customer understanding
JBarrett, (Aug 16, 2024)
Incite Group have brought together NFL, PGA Tour and Lemonade for a live 45-minute webinar to discuss how you can improve your mobile engagement
Zsofi Kulcsar, (Jul 12, 2024)
Incite Groups Open Mobile Summit (27th-28th November, San Francisco) - The USA's most senior gathering of digital product, UX design and engagement executives from global brands - returns for 2018 with an expanded focus and its most senior line up.
Anonymous, (Jan 22, 2024)
Mobile app Traitify aims to put more personality into the digital experience. In fact, the company’s first product is a personality test that’s designed to match job seekers with employers. It also purports to predict whether applicants will perform well and stay for a while on the job.
adaptive, (Nov 6, 2023)
Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. As Robert Gray finds from a number of leading marketing executives, it's more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content to cut through the clutter.
adaptive, (Nov 6, 2023)
Even though the mobile games market is showing massive growth, carving out a piece of the pie is not so easy. In an oversaturated market for free-to-play games, it’s hard to become the next big Clash of Clans. But as Hans Klis reports, creating a good monetization strategy and marketing plan is the key to success.
adaptive, (Nov 6, 2023)
Apple promised to reimagine everything about its flagship device. It might just have pulled it off. Andrew Tolve reports.
adaptive, (Oct 23, 2024)
Mobile technology is not only changing product design and marketing, it’s literally boosting sales on the floor for some retailers.
adaptive, (Oct 23, 2024)
Content may still be king but savvy marketers are tweaking their messages to tell stories in different ways for different methods of distribution. That’s a key element in marketing a business that is expanding its brand in new directions, according to Jerome Hiquet, chief marketing officer, Tough Mudder.
adaptive, (Oct 23, 2024)
A hobby drone hit a commercial prop plane in Canada. Andrew Tolve reports on why that’s a problem.
adaptive, (Oct 10, 2024)
Tweeting, texting or calling? It should be the consumer's choice—not the company's. Susan Kuchinskas reports on how businesses need to change the customer service game plan to include social media.
adaptive, (Oct 10, 2024)
Marketing executives are quick to note that while media and delivery methods have changed, one essential ingredient has not—the message. It is perhaps more crucial than ever for marketers to tell their story in a clever, concise way with meaningful content in order to cut through the ever-increasing clutter.
adaptive, (Oct 10, 2024)
Samsung and ZTE are on the brink of foldable smartphones, as Microsoft waves goodbye to the Windows Phone. Andrew Tolve reports.
adaptive, (Sep 25, 2024)
From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.
adaptive, (Sep 25, 2024)
Digital marketing has been a game-changer with marketing attribution and judging success rates. Now PK4 Media is working to bridge that digital verification with tangible results from marketing in the physical world.
adaptive, (Sep 25, 2024)
Apple delivers three new smartphones to market as Uber wonders if the bleeding will ever stop. Andrew Tolve reports.
adaptive, (Sep 11, 2024)
Parking in New York City can be hell for residents and visitors alike. The city’s ParkNYC app aims to ease that pain. Hans Klis provides a progress report from the Big Apple.
adaptive, (Sep 11, 2024)
Facebook and Equifax are both on defense against hackers and trolls. Also, the iPhone X is here. Andrew Tolve reports.
adaptive, (Aug 28, 2024)
From first click to last click and everything in between, attribution has marketing departments obsessing over the customer journey, pondering precisely which part of it is most important. In the first part of this series, Matt Pigot takes a look at how NASCAR drives better outcomes through internal communication.