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adaptive, (Mar 13, 2024)
Smartphones can’t carry a trade show the way they once did, but MWC 2017 made up for it with a strong focus on the Internet of Things. Andrew Tolve reports.
adaptive, (Feb 27, 2024)
Jaguar-Land Rover (JLR) and Shell are literally rolling out a new mobile payment system, allowing consumers in the U.K. to pay at the pump from their vehicles’ touch screen. And as Robert Gray reports, the new platform may drive more adoption of mobile payments.
adaptive, (Feb 27, 2024)
With technology and demographics making the future of auto sales murky, BMW moves into ride sharing. Can a carmaker morph into a mobile platform provider? Susan Kuchinskas investigates.
adaptive, (Feb 27, 2024)
Theft. Deception. Betrayal. The latest Uber-Google saga has all the makings of a Hollywood classic. Andrew Tolve reports.
adaptive, (Feb 13, 2024)
Emojis are ubiquitous: on smartphones, tchotchkes, and even a forthcoming film. They are also increasingly a preferred method of communicating, especially by millennials on mobiles. And as Hans Klis reports, given the popularity of the symbols, they are also creating useful ways to communicate marketing messages and more.
adaptive, (Feb 13, 2024)
The PGA TOUR’s latest mobile venture uniquely promotes its own sport among fans and players, helps support golf courses, and generates revenue for itself and its playing partner, EZLinks Golf.
adaptive, (Feb 13, 2024)
Snap may be the next big money maker to emerge from Silicon Valley’s mobile renaissance. Or it may go bust. Andrew Tolve reports.
adaptive, (Jan 30, 2024)
NFL Media’s drive for mobile expansion is hitting paydirt. The league has overhauled its fan-facing app and mobile website to streamline offerings for easier navigation and of course, increased engagement. Jazz Singh, NFL Media’s director of product for mobile and connected devices, joined the most popular U.S. sports league two years ago from Pivotal Labs.
adaptive, (Jan 30, 2024)
The mobile user experience has become a high-stakes moment. There are more options than ever fighting for screen space and user loyalty while at the same time mobile device users have become much savvier and expectations are greater than ever in the smart device era.
adaptive, (Jan 30, 2024)
The results as to why Samsung Galaxy Note 7s combusted around the globe are in, and it’s not pretty for Samsung. Andrew Tolve reports.
adaptive, (Jan 9, 2024)
WhoSay created a social media platform for celebrities to control the conversation in social media. But the company has done more than that, WhoSay has leveraged the social side of its business to create ads that it claims are not only best in class, but “best ever” in mobile media.
adaptive, (Jan 9, 2024)
The mobile user experience has become a high-stakes moment. There are more options than ever fighting for screen space and user loyalty while at the same time mobile device users have become much savvier and expectations are greater than ever in the smart device era.
adaptive, (Jan 9, 2024)
Smartphones and tablets were relegated to the backwaters in Las Vegas, as fancy cars and voice assistants took center stage. Andrew Tolve reports.
adaptive, (Dec 12, 2023)
RevCascade is trying to put brands and retailers on equal footing with the mega players in the ecommerce business. Hans Klis checks out the company’s marketplace technology.
adaptive, (Dec 12, 2023)
Consumer golf data pioneer Arccos Golf claims its sensors will improve duffers’ data about their games and in turn lower the most important statistic: their handicaps.
adaptive, (Dec 12, 2023)
Remember when wearables were the next BIG THING? With the loss of trailblazer Pebble, the luster has fully worn off. Andrew Tolve reports.
adaptive, (Nov 28, 2023)
Argodesign helps customers including startups and household name tech companies such as AT&T, Disney, Intel, and Microsoft imagine, develop, and design products and services. The company takes equity in early and late-stage startups in exchange for its expertise and services.
adaptive, (Nov 28, 2023)
Mobile marketing is entering yet another exciting era. Email, apps, notifications, and chat have produced unique opportunities, while the rise of the bots, improved machine learning, virtual reality, and other innovations are creating new ways to gain consumers’ interest and importantly, their trust in the age of ad blocking and “app-athetic” users. But keeping both remains a challenge.
adaptive, (Nov 28, 2023)
Black Friday sales soar on mobile devices, as the US Department of Transportation issues new distraction guidelines for smartphone makers. Andrew Tolve reports.
adaptive, (Nov 14, 2023)
Mobile marketing is entering yet another exciting era. Email, apps, notifications, and chat have produced unique opportunities, while the rise of the bots, improved machine learning, virtual reality, and other innovations are creating new ways to gain consumers’ interest and importantly, their trust in the age of ad blocking and “app-athetic” users.