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Video & Slides

Case Studies: Using social to help protect your brand and build trust

Gary Davis, VP Consumer Marketing, Intel Jenny Wolfram, CEO & Founder, BrandBastion
  • Case Study: How Twitter plans to become the best place to serve your...

    Jeff Lesser, Head of Social Customer Service Initiative,...

  • Protecting Your Brand On Social: Building a world-class social media...

    Ray Kruck, VP, Marketing & Business Development,...

  • PARTNERSHIPS: How Nature's Bakery partnered with NASCAR and...

    Andrew Strolin, Vice-President of Marketing for...

  • VIDEO: How to create a successful branded video content strategy

    admin, (Jun 30, 2024)

    Stu Siegal, Chief Creative Officer at VideoLink shares best practice on how to leverage video in your own marketing strategy.

  • REBRANDING: Reinvigorate your message to reach and engage your audience

    admin, (Jun 30, 2024)

    Eric Rasmusse, VP of Consumer Insights at GroupOn talks about how he defined a clear view of the company's customers, and used it to rebrand,...

  • Incite asks marketers: Who inspires you?

    Mark Kersteen, (Mar 18, 2024)

    To learn what’s invigorating the marketers at companies we already want to emulate, we asked them: “What companies and campaigns have inspired...

  • Incite asks marketers: What do you think is over-hyped?

    Mark Kersteen, (Mar 1, 2024)

    Marketers are an optimistic bunch...

  • Target, Walmart, Kohl's, and other retailers are investing in mobile commerce to strengthen their brands

    Matt Pigott, (Feb 25, 2024)

    "90% of consumers have their mobile phones with them 24/7."

  • Facebook, TaylorMade, Nature’s Bakery, Intuit, and GroupOn share what’s next for their marketing in 2016

    Mark Kersteen, (Feb 17, 2024)

    We’re going to be getting a lot closer to the customer...

  • CMOs from Pearle Vision, Hiscox, AIG debate how to build a brand

    Mark Kersteen, (Jan 20, 2024)

    At Incite Summit: East, we were fortunate enough to hear some truly thought-provoking discussion from industry leaders about their brand and...

  • Courage and Authenticity: an extract from the Incite Summit: East 2015 eBook

    Mark Kersteen, (Dec 8, 2023)

    The following is a summary of the session "Build Meaningful Connection with a Brand That Stands for Something" from Incite Summit: East.

  • How Thinking Small Restored the Relevance of an Iconic Brand

    admin, (Dec 7, 2023)

    Doug Zarkin, CMO of Pearle Vision, explains how he reinvented the Pearle brand to face established competitors.

  • Social Media for Brand Protection: If You Aren't Listening, You Aren't Safe

    admin, (Dec 4, 2023)

    A discussion on how Citi, Dell, Amtrak and Thomson Reuters' priorities on social media inform their customer communications and branding.

  • Customers Define Your Brand, Now Get Them to Engage With it

    admin, (Dec 4, 2023)

    Hunter Hoffman, Head of Communication at Hiscox Insurance shares examples of using branded content, social media and other channels to build a brand...

  • Align Your Experience with Your Brand and Your Customers

    admin, (Dec 4, 2023)

    Donna Peeples of Motivated on customer experience as aspect of service or product.

  • KEYNOTE: Maximize Satisfaction and Efficiency through Predictive, Pro-active and Self-Serving Customer Support.

    Conference Recording, (Nov 27, 2023)

    Great customer service now requires companies to look, rather than just listen for customer queries.

  • CASE STUDY: Protecting The Customer Experience On Social

    Conference Recording, (Nov 27, 2023)

    A 30 minute session from #CSMCS

  • KEYNOTE: The Voice of the Customer Case Study: Plug into customer feedback and behaviours to listen, analyze, innovate and respond

    Conference Recording, (Nov 27, 2023)

    The challenge is no longer collecting customer feedback, but turning this insight into action.

  • KEYNOTE: Achieve seamless, personalized service across all channels

    Conference Recording, (Nov 27, 2023)

    In the age of the empowered customer, contextualized support is vital to ensure the customer's seamless transition across channels and...

More Articles

Upcoming Events

  • Evolve Your Social Customer Support Strategy to Deliver Personalized and Meaningful Experiences

    Register for this FREE live webinar to hear how in-house customer service leaders are evolving ...

    Oct 5, 2024

  • The Incite Brand Marketing Summit 2017

    4 x Conferences in one place > Personalization, Content & Storytelling, Attribution and ...

    Oct 24, 2024 to Oct 25, 2024 New York

  • The Incite Customer Service Summit

    Social customer service at scale, social listening, integrating social into call center operati ...

    Nov 16, 2023 to Nov 17, 2023 New York

  • The Open Mobile Summit

    The Biggest B2C Mobile Event in America for Mobile Product, UX/Design and Mobile Marketing Exec ...

    Nov 29, 2023 to Nov 30, 2023 San Francisco

Case Studies: Using social to help protect your brand and build trust

Latest Podcasts

  • Speed up Your Marketing Reflexes

  • Marketing to Millennials (and Beyond)

  • Social As A Conversation

Latest Reports

  • How to accurately measure your social media impact and ROI

    "Insightful and packed with big brand insight": Discover the metrics and methods your company should use to measure the success of your social media strategy.

  • Communications, Campaigns and Social Media

    "Definitely a solid and worthwhile piece of work...Impressive": Utilise social media to preserve and enhance your company's reputation, ensuring you're prepared for all types of online activity

Latest Tweets

Incite Group

@DrewNeisser & @JonFederico 4 our last session. Thank you to all who attended! It was a pleasure having you! #CSMNY https://t.co/zuGngsih8e

1 year 3 months ago

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Incite Group

@MattGentile thank you for attending! #CSMNY

1 year 3 months ago

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Incite Group

RT @jjjedgar: Very noisy start to the #incitesummit - long may it continue!! #collaborativeintelligence https://t.co/Iatbpk7A2K

1 year 3 months ago

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