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Video & Slides

How social media can help ensure customer experiences are seamless and engaging

Dan Gingiss, Head of Digital Marketing and Digital Center of Excellence, HumanaAnaal Patel, Head of Product Marketing, SparkcentralKimarie Matthews, SVP, Social Care and Capabilities, Wells Fargo
  • Fire-side Chat - What's next? Evaluate the social landscape to...

    Nathan Bricklin, SVP Innovation Strategy, Wells Fargo

  • CUSTOMER EXPERIENCE: To win customers, empower those who serve them

    Ashley Stanton, Executive Director of Sales Operations at...

  • STRATEGY: Develop a digital perspective across everything you do

    Nancy Bhagat, Chief Marketing Officer for TE Connectivity...

  • TALENT: Organize, hire and train - transform your team into a modern digital marketing organization

    admin, (Jun 30, 2024)

    Nancy Lee, Vice-President of Marketing at Intuit, shares her experience on building and developing an exceptional team of marketers that will...

  • Spread a Collaborative, Data-First, and Test-Focused Mindset across Your Department

    admin, (Dec 9, 2023)

    Yelena Maksina presents the text analytics process she used at Merck to ensure the sales force was communicating in accordance with policy and...

  • Leveraging Economic Growth: The French Industry Awards in Digital Innovation

    Nelsy Rodriguez, (Oct 17, 2024)

    Our European correspondent Nelsy Rodriguez gives us the update on Europe's most impressive tech developments across industries.

  • Use the voice of the customer to streamline your customer experience

    David Howell, (Oct 7, 2024)

    Customer data needs to become the foundation for your customer service.

  • Employee Advocacy: Harness your employees for greater innovation and engagement

    Conference Recording, (Jun 15, 2024)

    According to McKinsey, word of mouth marketing is a primary factor for up to fifty percent of purchasing decisions

  • The Future of the Brand/Agency Relationship

    Mark Kersteen, (Jun 10, 2024)

    We spot trends. We can’t help it. We talk to marketers, we follow the industry, and we see them coming. The changing relationship between brand...

  • The Marketer As Bridge-Builder

    Conference Recording, (May 19, 2024)

    IHOP on how to deliver a premium customer experience by collaborating across departments

  • Storytelling For Success

    Conference Recording, (May 18, 2024)

    Dell and Sony share how they've given their employees and customers a voice for a fresh approach to their marketing

  • How to Build your Agile Marketing Dream Team

    Stephanie Faris, (Apr 2, 2024)

    Agile marketing involves hiring teams that can launch campaigns, test for results, and quickly adjust based on those results

  • Infographic: The State of Social Customer Service

    Anonymous, (Mar 18, 2024)

    A new guest blog from Conversocial

  • Promo: A truly Customer-Centric Social Media Strategy… Easier Said Than Done?

    Jack Edgar, (Mar 9, 2024)

    A new way of thinking is required

  • Going Global

    David Howell, (Jan 28, 2024)

    Social media marketing needs to move onto a global stage and take into consideration the cultural differences that exist to ensure each message...

  • The State of Marketing Leadership

    David Howell, (Jan 15, 2024)

    As corporations enter a new year, CMOs will be tasked with developing their business’ marketing strategies. Increasingly this will mean evolving...

  • The social CEO Part 3: Using the right digital tools

    Tamsin Oxford, (Nov 26, 2023)

    Just like the corporation, the CEO is a brand and must engage on the right platforms in order for communication to be effective

  • The Social CEO Part 2: Driving customer engagement from the top down

    Tamsin Oxford, (Nov 19, 2023)

    For CEOs to succeed across social media and leverage these networks for their benefit of their corporations, a deep understanding of social business...

  • Collaborate Better To Present A Seamless Experience For The Consumer

    Conference Recording, (Nov 18, 2023)

    Changing internal structures - New relationships and responsibilities between marketing and other internal departments.

More Articles

Upcoming Events

  • Evolve Your Social Customer Support Strategy to Deliver Personalized and Meaningful Experiences

    Register for this FREE live webinar to hear how in-house customer service leaders are evolving ...

    Oct 5, 2024

  • The Incite Brand Marketing Summit 2017

    4 x Conferences in one place > Personalization, Content & Storytelling, Attribution and ...

    Oct 24, 2024 to Oct 25, 2024 New York

  • The Incite Customer Service Summit

    Social customer service at scale, social listening, integrating social into call center operati ...

    Nov 16, 2023 to Nov 17, 2023 New York

  • The Open Mobile Summit

    The Biggest B2C Mobile Event in America for Mobile Product, UX/Design and Mobile Marketing Exec ...

    Nov 29, 2023 to Nov 30, 2023 San Francisco

How social media can help ensure customer experiences are seamless and engaging

Latest Podcasts

  • Speed up Your Marketing Reflexes

  • Marketing to Millennials (and Beyond)

  • Social As A Conversation

Latest Reports

  • How to accurately measure your social media impact and ROI

    "Insightful and packed with big brand insight": Discover the metrics and methods your company should use to measure the success of your social media strategy.

  • Communications, Campaigns and Social Media

    "Definitely a solid and worthwhile piece of work...Impressive": Utilise social media to preserve and enhance your company's reputation, ensuring you're prepared for all types of online activity

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